# Use Cases

The cryptocurrency industry currently builds products with a tech-first mindset, resulting in a very unfriendly user experience. This limits the growth of our industry and actual, real-world traction.

By understanding user needs — what drives them, what motivates them — we’re able to encourage positive-sum actions that keep ecosystems healthy, and craft products that will better serve our users, in areas such as marketing, DeFi, and CRM.

<figure><img src="https://4285916109-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FDq6LFg0O2NyDnI2BOc2L%2Fuploads%2FgiXA1yBlGduiCq5jAibU%2FCascadia%20Deck_Page_17.jpg?alt=media&#x26;token=ed19413e-69f7-4199-8e4c-033007143921" alt=""><figcaption></figcaption></figure>

Cascadia’s cybernetic structure embraces flexibility-feedback in contract design. Our use cases are complementary and cumulative — ongoing usage enhances subsequent usage.

<figure><img src="https://4285916109-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FDq6LFg0O2NyDnI2BOc2L%2Fuploads%2FxjTGqmbEKfAXDeHJJmPW%2FCascadia%20Deck_Page_13.jpg?alt=media&#x26;token=4a9286c8-79bf-4d31-90c8-527c835716c6" alt=""><figcaption></figcaption></figure>

DeFi is a 10B industry, CRM is a 50B industry, digital marketing is a 500B industry, with double-digit CAGR across all categories. We see all three industries as ripe for disruption, in a way that stays true to web3 values, respecting individual choice, ownership, and privacy.