> For the complete documentation index, see [llms.txt](https://cascadia.gitbook.io/gitbook/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://cascadia.gitbook.io/gitbook/use-cases/business-development-and-marketing.md).

# Business Development and Marketing

<figure><img src="https://4285916109-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FDq6LFg0O2NyDnI2BOc2L%2Fuploads%2FoZWqvipx5BhCzKZEqrk0%2FCascadia%20Deck_Page_14.jpg?alt=media&amp;token=4f4ef43e-409c-4357-ae84-bd32c6821cb5" alt=""><figcaption></figcaption></figure>

Companies have issues attracting users. Millions are spent each year on legacy marketing agencies or outdated practices, like indiscriminate airdrops. Cascadia empowers any individual to act as a marketing agent through dynamic smart contracts, which gauge the effectiveness, reach, and sentiment of a user’s social media posts about a project. High quality interactions are incentivized through permissionless token claims. The market opportunity here is tremendous. Disrupting the digital marketing industry by returning sovereignty to individuals has far-reaching implications both inside and outside of web3.

Users, not platforms, should own their personal data.